There are no traffic jams along the extra mile

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[/vc_column_text][vc_column_text el_class=”padding-left-none xs-padding-bottom-40″]All manufacturers consistently look for ways to build and strengthen their relationships with their dealer network. Providing value to their dealers helps accomplish that goal which should promote retail thereby increasing wholesale. The end result is for increased growth and profitability for both the dealers and the manufacturer.

In providing this value, manufacturers will often offer a variety of incentives but the difference between most manufacturers in what value they offer to dealers, lies in their creativity in how it is presented. Most dealers in the power sports industry are multi lined so what else can a manufacturer do to set them apart from their competition? Further, what can a manufacturer do with the bottom 25% of their dealer network that is weak or underperforming for whatever reason? Some manufacturers have instituted Dealer Development Managers and that position plays an important role in helping dealers get back on track with the brand the Dealer Development Manager represents but how does this position help with dealers who have larger, deeper issues that need to be addressed and resolved before improvement can begin?

Your DSM team is crucial in managing your dealer network, ensuring that proper inventory levels as well as retail sales are maintained locally. Your DSM’s are the conduit for dealers to relay concerns, discuss programs and report the general observations they have from visiting the dealership… but then what happens once those observations and concerns are given to management? Who does what, when and how? In all my years in the power sports industry I have been fortunate enough to meet some extremely talented and dedicated DSM’s who have worked for various manufacturers but it’s rare to find a DSM with retail, wholesale and finance experience that can truly appreciate retail business management issues and offer solutions.

The answer to those questions comes from setting yourself apart and taking a large step forward in offering important value that provides long lasting benefits for the dealer and just as equally, the manufacturer. That would happen with the implementation of a Dealer Support Specialist from Bruce Marcia and Associates..[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text css=”.vc_custom_1410460535708{margin-bottom: 20px !important;}”]



  • Dealership Consulting
  • Integrated inventory management system
  • Marketing Strategies
  • Website Development
  • Website Maintenance
  • Hosting Services
  • Fully backed by our dedicated support team
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Highlight Your Featured Services

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Dealership Statistics

Cars Sold
Amount Sold
Customer Satisfaction
Oil Changes

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Highly Customizable

Full Customization to suit your dealership requirements.

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Easy Layout for easy training!

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Fully Organized

Dealership sites are fully organized for easy understanding and editing.

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Future Customizing is a snap!

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Ultra Responsive

Works with all smartphone and tablet devices!

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